Find The Right Food For Your Pet

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Find Them What They Deserve

Dogs and cats deserve to eat ultra-premium and delicious food. We make all our recipes in our kitchens in Italy and Iceland so we could be sure that only the highest quality ingredients are used.

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Shop Best Sellers

Our most popular and trusted products — loved by pets and recommended by thousands of vets and pet parents. Shop the Forza10 formulas that deliver real results, from allergy relief to optimal digestion.

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Forza10's Story

Developed by Vets & Backed by Science

Forza10 was founded in Italy in 1995 by a vet and a holistic expert, who realized early on that poor quality pet food was the primary reason why dogs and cats face many health issues.

Forza10 was born on a firm belief that clean nutrition is where prevention and healing begin. Forza10's R&D department has published 30+ scientific and clinical studies supporting Forza10 recipes.

Today, Forza10's recipes are loved by over one million dogs and cats worldwide.

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Why is Forza10 Different Than Other Pet Food Brands?

  • 1. No Vet Prescription Needed

    Forza10 recipes are a natural solution for sensitivities. While Forza10 recipes are formulated by vets and backed by science, they are not meant to prevent, treat, cure, or mitigate any disease.

  • 2. Novel & Sustainable Protein

    Forza10 recipes are made with delicious wild-caught anchovies, which are a rich source of Omegas. Pasture-raised lamb is offered as an alternative protein, which supports lean muscle and performance.

  • 3. Loved by Millions of Dogs & Cats

    Forza10 recipes are loved by millions of dogs and cats in over 30 countries worldwide. The secret behind Forza10's high palatability is the super premium quality of ingredients we use!